Chris Irwin

Chris Irwin

Internationally renowned in the field of Equine Assisted Coaching, Chris Irwin is a behaviourist, best-selling author and global leader in the evolution of equine psychology and how it maps to personal and professional development.

Chris brings his unique brand of Primal Leadership to the benefit of organizations and individuals, offering innovative insights that develop soft skills to make better leaders. He is said to embody “the evolution of horsemanship” as a self-discipline exercise in compassionate leadership. And a leader is someone who first and foremost manages his or herself to be able to better influence and be of service to others.


Whether transforming wild mustangs in America into 18 National Champions or facilitating stress management leadership workshops for executives, Chris Irwin is boldly going where Equestrian and Personal Development has never gone before. His success is founded on expanding the application of winning principles from international horse competitions into new arenas like therapeutic riding, youth mentorship and corporate coaching. He is a sought-after keynote presenter for major international expos and conferences and a standing-room-only University curriculum developer and lecturer. He describes his leadership philosophy and primal insights in his best-selling books Horses Don’t Lie and Dancing with Your Dark Horse.

His expertise in coaching Grand Prix trainers, coaches and judges extends seamlessly to the boardroom. Industry and Business Executives, as well as Law Enforcement Officers, First Responders and Military Veterans, have experienced the benefits of his positive impact.


  • Primal Team Leadership Coaching
  • Resiliency and Stress Management Workshops
  • LEAD: Leadership through Equine-Assisted Development
  • Lecturer and Keynote Presenter


  • Increase productivity. The right, consistent leadership can increase the productivity of your people. At its primal level, leadership is about understanding your people emotionally.
  • Retain your people. 75% of people voluntarily leaving jobs don’t quit their jobs, they quit their bosses! By investing in leadership training, you can reduce costly recruitment and training expenses.
  • Nurture future leaders. Leadership roles are often given to the most forward, dominant personalities but quality leadership requires the right traits and training. Strategy supports succession planning.
  • Increase employee engagement. We all like to know how we are progressing, receiving praise when earned and constructive feedback as necessary. Giving and understanding feedback is a learned skill.
  • Implement an effective leadership style. Leadership training can assist in adopting the most appropriate style for your organization and help individuals develop their own personal style.
  • Make better decisions. Leaders functioning at a high level of emotional and conversational intelligence have the perspective to make informed, intelligent business decisions.
  • Build self-confidence and wisdom. Learn the skills and techniques you need to look at challenges from a new perspective, clarify a difficult situation, promote wisdom and self-confidence.
  • Encourage introspection. Self-awareness is one of the most important strengths you can bring as a leader. Only after realizing areas of development can you begin to improve your skills.
  • Clarify your vision, mission, goals. Successful leaders have a clear vision of where they want to go. Step back from daily responsibilities to examine your organization, and think about how the future may unfold. Learn how to communicate your vision in a way that motivates the people around you.
  • Learn how to talk and influence people. Harness the power of influence. Learn how to motivate your team, discriminate between sources of power and between methods of influence.
  • How to avoid or minimize mistakes. Training will give you a glimpse at the worst mistakes you can make as a leader. It can also teach you how to help map out a plan for avoiding the traps and pitfalls that can end a leadership career.