Freelance marketplace Upwork has long been documenting the most popular skills and specialties on its website. Among those that made the list this year are data analytics, social media marketing and accounting, according to its Most In-Demand Work Skills in 2024 report.

These are the tasks, or groups of tasks, that were “more in demand year over year versus less in demand and what was up and coming,” says Margaret Lilani, vice president of talent delivery at the company.

Upwork groups its popular skills according to field, such as coding and sales. This year, it also included a list of its most in-demand customer service and admin support tasks, some of which don’t necessarily require much experience.

Here are its top five in the category.


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