Merriam-Webster’s Word of the Year for 2023 is “Authentic.” When it comes to advancing your career and standing out in the ever-competitive market, experience and skills are only part of the equation. The job market today is requiring job seekers to build their authentic and unique value proposition. This is how a job seeker’s skills, experience, core values, emotional intelligence, cultural backgrounds, ways of communicating, and how they present themselves authentically differentiate themselves from their peers.

Identifying your unique value proposition, and bringing your authenticity into every aspect of your job will not only help you to differentiate yourself from the crowd, but will also help you build confidence and stand out as a leader while you advance your career towards roles that resonate and align with you.


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