Bosses weighing public health guidance, business needs and employee anxiety

For Sam Febbraro, having hundreds of employees work from home during the pandemic began with trusting them.

As the executive vice president of Investment Planning Counsel, a Mississauga-based financial planning firm, Febbraro is now leading a workforce of more than 750 financial advisers, all working remotely.

While he describes the past nine months as an emotional “rollercoaster,” Febbraro says his company’s productivity has been unaffected.

“The core part of our business has not missed a beat,” he said in an interview.

Financial advisers with the company have been embracing technology, Febbraro says, along with finding creative ways to do business, such as driveway meetings with clients.

At the same time, he says company leadership remains focused on advisers’ results, “as opposed to the number of hours you work.”


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