What role does employee experience play in an ‘award-winning culture’?

With culture being a main driver of retention in today’s candidate-led market, employers that invest more in their values have a better chance at lowering turnover and boosting morale.

As Diana Godfrey, the senior vice president of HR and corporate affairs at Fidelity Canada, tells HRD, when it comes to building a culture of trust, it all begins with understanding employee experience.

“Last year, we really worked hard in articulating that employee experience,” she says. “We’ve always had it, but we haven’t articulated it in a way that in a way that reaches everybody. And so, we’re currently developing an Employee Ambassadors Program which will help us do that — because who better to tell the story than the employees themselves?”


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